A collection of international studies* has proven that the onset of motion attracts the greatest amount of attention. What's more, those studies revealed that the highest "noting" scores were for objects that stop and start, rather than constantly moving or static objects.
* Source: The Leading Edge, Desk Research "Putting the Wheels in Motion." A compilation of numerous studies from around the world.
Be honest... have you ever NOT taken a second look at a Smart car?
