New Zealand Natural Ice Cream

 

New Zealand Natural were approached by Smart Move New Zealand in 2008 with a proposal for branded Smart Cars to use as mobile billboards, promoting awareness of our Ice Cream Parlour network in New Zealand. Their unique idea of leasing branded cars direct to our franchisees for their use throughout a promotion, gained immediate favour giving us outstanding awareness of the offer we were running at the time. We were also able to spread the cost over several sites, making the cost per store very competitive vs traditional on-site media. One franchisee's reaction is below:

"The success of the promotion at the Palms has been fantastic and I am not sure if it is because of the actual give away or is it because of the publicity the car has generated. From the time the car was in place we have been 'running'!

People from all ages - the elderly stop and admire the car, the very young try and touch the kiwi, 'lick' the ice cream image, run around it playing games and of course the teens come and spend.

The enthusiastic/fun comments about the car are amazing- I cannot believe a small bubble car can generate the business it is producing."

Since placing the car in this particular mall, in a tough economic climate, this franchisee has outperformed all other stores in New Zealand against both budget growth and previous year's sales. We were very tough on Smart Move in terms of quality of creative and timeline, but the Smart Move Team were a pleasure to deal with and even when serious illness meant a hospital stay for a key project manager on our account, the rest of the team picked up the ball and never missed a beat. The result is that we are now looking to expand this idea into Australia with Smart Move as we believe their business model, combined with their customer service is a winning formula for driving our sales.

Steve Sutherland

NZN Marketing Manager

 

AMP

 

"Our idea was to offer our AMP Adviser Businesses in the lower South Island an innovative and cost effective means of building profile within their community. We planned carefully to roster a Smart Car between several businesses on a monthly basis in line with their local marketing initiatives.The SmartMove team helped us skin the vehicle in an eye-catching AMP design, and then change out the rear window graphic on a monthly cycle - enabling us to tailor the vehicle to each business' local campaign. Feedback from our businesses, local clients and the public has been fantastic, with some even commenting

"It's so cute ...can I buy it”?

“We've found this to be a successful initiative, aided by the SmartCar's ability to draw heads in smaller communities, feature strong tailored branding and offer environmentally friendly technology - all well packaged by friendly service from Simon and his team.”

Michal Petrus

Adviser Channel Marketing Manager

AMP Financial Services

 

SOTHYS

      

We operate in a highly competitive environment. There are many companies vying for consumer recognition.

We have been using a number of Smartlease cars Nationwide to assist in our marketing mix.

Measurability is key to us, as is the ability to capture consumer contact details. Sothys ran a text competition on the cars with 500 trial

packs to be won. Over the three month campaign we received over 3700 text entries all of which have been added to our customer database.

The product being promoted has sold three times over

forecasted figures. Needless to say, we are happy with the Smartmove product and have prebooked cars for our next product push.

 

Jean-Michel Tallot

Sothys NZ